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Scientists from Harvard University and the Federal University of Minas Gerais, Brazil found the most popular channels had advertising content that was 'disguised as other content'.'Most of the digital services offered on the internet are advertising funded, which makes advertising ubiquitous in children's everyday life', researchers said in their paper 'Characterising videos, audience and advertising in Youtube channels for kids'.Although the minimum age for using You Tube is 13, researchers found children younger than this were also using the video sharing site.'Millions of children are already watching videos on You Tube, most of them logged in from their parents' accounts', researchers found.'There are several types of ads', researchers explained.The NSPCC offers online safety advice for parents with young children.'Characterizing and understanding these strategies and their effectiveness is a key task for making the internet and the web a better place for children', researchers said.One disturbing Peppa Pig fake, found by journalist Laura June, shows a dentist with a huge syringe pulling out the character's teeth as she screams in distress.Mrs June only realised the violent nature of the video as her three-year-old daughter watched it beside her.Scientists looked at almost 13,000 videos watched by millions of youngsters that use You Tube as an alternative to TV and found many contained 'inappropriate' marketing content.Scientists collected data from 12,848 videos from 17 channels in the US and UK as well as 24 channels in Brazil.
Although You Tube Kids has strict rules on blocking inappropriate content it cannot block adverts that are hidden as entertainment.'They use popular Youtubers to pitch products and brands as non-commercial content in videos that are viewed worldwide.I woke up the next day and saw the video had about 100 hits, which at the time was insane for me considering I had no subscribers and only had about 100 or so Facebook friends.By the third day it was up, it had around 100,000 and that’s when I realized this was about to go viral.It features 24 hours of battery life and claims to be a 'mini-disco on the move'. Update 10pm BST: Google says it has now resolved the issues affecting Google Suite and there are statements available on the G Suite Status Dashboard – just select the orange dot for each of the various products.