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Save traveling to an untouched tribe in the Amazonian rainforest, you’d be hard-pressed to find someone who hasn’t heard of Match Group.
The company was a pioneer in the industry, becoming the first major dating site to register a domain in 1995.
Free dating sites fast became an ecosystem for programmers to let loose their bot scripts - luring the sexually curious to malware or "extra" services.
Meeting a robot is an inevitable part of online dating - or owning an email address.
Pressure from shareholders and recent publicity scares surrounding Ashley Madison's hack as well as Match and Plenty of Fish's malvertising insecurity will change dating companies outlook on security and business models.
Not all registered users are available for matching.
From time to time, e Harmony may create test profiles in order to monitor the operation of the Services. When asked about bots, e Harmony said: "OKCupid, which boasts over a million app downloads per week, is not signed up to the trade body, but also uses fake profiles to test its services, it states in its terms and conditions.
Now celebrity love rats are yesterday's news, the real scandal may lie in the use of chatbots in dating sites.
While decisions to engineer fake profiles are entirely up to the sites themselves, dating companies signed up to the Online Dating Association are a somewhat safer bet.