In the sea dating web

S., is one of the only top-ranked sites that allows members to not only register, but also to search and message for free, deriving more of its revenue from advertisers.

Due to the low barrier for entry this leads them to attract more casual daters.

However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.

Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.

As these introductions have been carefully selected based on your VOC (Vitality, Openness and Culture) percentage, you can spend more time chatting or planning your first night out.

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Although the Plenty Of Fish site and its "matching" criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the "matches" resulted in an inbox message from Markus stating, among other things, "[t]here is no reason for a 50 year old man to contact a 18 year old woman." On March 25, 2015, Plentyoffish Media Inc.

Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women." There had been speculation since last fall that this decision was coming after users suddenly noticed that they could no longer search for Intimate Encounters.

What frequent IE users might not have realized was that if they searched for four or more Intimate Encounters, they triggered filters that blocked them from messaging members who did not want to hear from IE singles trolling for hook-ups on the site.

The accounts of those who do not comply will be deleted.

While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.

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