Double your dating affiliate program
It’s all about solving a problem and consuming as much of the proposed solution (information/education in this case) as required.The back end is the core profit center for business because it is .If they didn’t have a stable and consistent back end, they could not afford to make a loss on the front end.In Rich Schefren’s Strategic Profits coaching program, which I am a member of, Rich explores the front end/back end combination and strongly recommends all of his students consider a back end as the true path to business success long term.Imagine what your affiliates would do if they were paid 200% commissions?Do you think they would chose to promote your products over those of your competitors?These clients have the funds, time and inclination to attend events, spend big and care enough about their specific problem to justify the expense in time and money.The end justifies the means, and the particulars – including how much it costs – are not a significant concern.
The back end – the high priced items – are bought only by the hardcore, well-matched, target customer group.
While front end products might cost under 0, back end products are usually priced in the several hundreds or thousands.
There is no strict formula for pricing a back end product, or a front end product for that matter, but in nearly all cases the profit margin is significant at the back end.
As I discussed in the last article, the front end of your sales funnel is all about capturing the attention of prospects, people inclined to desire want you provide. The expectation is a certain number of your leads will convert into customers and a small but very responsive group, will buy up everything you offer.
This last group are called your “hyper-responsives” and it’s this group that is responsible for a significant proportion of your profits because they fuel your back end sales.