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The app also relies on geolocation so that users can filter how far away potential matches will be.This means that single black professionals could potentially meet people while on business trips, since many target users spend a lot of time traveling for work.
These online professional dating sites make meeting new people easy—especially when time is a critical factor in the busy life of a professional.
They compare themselves to other niche sites like Farmers Only or JDate.
“We believe that the black professionals have been underserved and people from this community will be willing to give our platform a chance,” says Tona.
“The reason that we believe we’re creating something that is unique and differentiated is that MELD is a curated list of educated black professionals,” says Ayeni.
Tona and Ayeni say that unlike the Ok Cupids of the Internet, their business model focuses on a highly specialized demographic.